Hasbro suffers a cyberattack, disrupting some operations; the company is probing the scope and potential data compromise.
Toy giant Hasbro reported a cyberattack on Wednesday that disrupted certain company operations. The firm is investigating the full extent of the incident, including whether any files or sensitive data were compromised, as it works to restore normal business processes.
Hasbro is a major American toy and board game company known worldwide for creating and selling popular products like Transformers, My Little Pony, Monopoly, Nerf, and Play-Doh. Founded in 1923, it has grown into a global entertainment brand, also producing movies, TV shows, and digital games based on its toy franchises. The company has a strong global presence, selling in over 100 countries and constantly expanding through acquisitions.
On March 28, 2026, the company detected unauthorized access to its network. It quickly launched its security response, took some systems offline, and began an investigation with the help of external cybersecurity experts.
“On March 28, 2026, Hasbro, Inc. (the “Company”) identified unauthorized access to the Company’s network. Upon discovery, the Company promptly activated its security incident response protocols, implemented containment measures, including proactively taking certain systems offline, and launched an investigation with the assistance of third-party cybersecurity professionals.” reads a FORM 8-K filed with SEC. “The Company’s investigation is ongoing, and it is working diligently to resolve the matter and determine the full scope of impact.”
Business continuity plans are in place to keep orders, shipments, and key operations running, though some delays may occur. Hasbro is reviewing potentially affected files and will take further actions, including notifications if needed, while strengthening its security measures.
“The Company is also working to identify and review the files potentially impacted and will take additional actions as appropriate based on its review and findings, including providing any notifications deemed necessary under applicable law.” concludes the FORM 8-K. “The Company will continue to implement measures to secure its business operations and take additional steps as appropriate.”
Based on the details disclosed by Hasbro regarding the effects of the attack and its response, the company may have been targeted by a ransomware group. At this time, no extortion group has claimed responsibility.
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